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WHY THIS EXISTS
Jay Green, Founder & CEO
Decade+ in sales leadership | Built Wayfair B2B $0 → $40M | Former Series A CRO
"I spent over a decade as a salesperson and sales leader. I've personally hired more than 100 salespeople — and I've made bad hires. I know what that costs. Not from a spreadsheet. From watching pipeline dry up, forecasting break, and morale take a hit while I managed a performance problem instead of building the business. I learned the hard way. Most mis-hires don't come from bad instincts. They come from poor calibration — hiring the best person you happened to meet, not the right person for your specific stage, motion, and market. That's why this system exists."
THE HARD TRUTH
Startups don't fail because they can't hire.
They fail because they hire wrong. Again and again.
WHY THIS IS HARDER THAN IT LOOKS
The best performers rarely apply inbound.
Early-stage recruiting requires industry fluency, startup scar tissue, scrappiness, and comfort with ambiguity. You only uncover that through a focused, outbound-driven process — job postings alone won't get you there.
We map the market, reach out directly, and use our network of 30k+ engaged sales and GTM professionals to accelerate every search. Job postings are part of the mix — but they're never the strategy.
When a startup hits product-market fit, there's a window to take a serious bite out of the market. That window stays open longer when the right sellers are in place. That's the work we do.
PROVEN PROCESS. PREDICTABLE OUTCOMES.
The 4-step system behind every great hire.
01 - ALIGN
Define what 'great' looks like
We define the role before we source — so you don't waste weeks interviewing the wrong people.
Most agencies skip this. They post your job description and start sending resumes. We don't touch sourcing until we know exactly what great looks like for your company & stage.
03 - ASSESS
Deep screening, built for your startup
Full notes on background, fit, and sales motion — tailored to your specific stage and motion.
Anyone who makes it past our screen is a high bar. You're not sorting through volume. You're choosing between genuinely strong candidates.
02 - ATTRACT
Get top talent to want your role
We make your startup compelling to A-players —even if they've never heard of you.
Targeted outreach. Messages that describe the role, the company, and why them specifically. Not a blast to everyone who matches a keyword search.
04 - ADVISE
Land the hire. Avoid any fumbles
We stay through the offer stage so you don't lose A-players at the final hurdle or during onboarding.
Most agencies disappear after you pick a candidate. We're still there when the offer goes out, when counter offers come in, and beyond.
THE SEQUENCE MATTERS
Hiring right compounds.
Hiring wrong stalls everything.
One great hire moves the needle. The right team built in sequence creates a chain reaction.
"Jake fully understands how difficult it is as a leader to find not just good talent, but the right talent. He has been instrumental in helping me navigate the talent part of the equation. I have no doubt he will continue to be a key partner to many revenue leaders."
Jarrett McCallagat
VP Sales, CybelAngel
WHO BUILT THIS — AND WHY IT MATTERS
We didn't come from an agency background. We came from sales.
That's the whole point. We know what great looks like because we've been great, hired great, and watched firsthand what happens when the wrong person sits in that seat.
Jay Green — Founder & CEO
Decade+ in sales leadership | Former CRO
"I was the first salesperson Wayfair ever hired for B2B. I built that team from nothing to $40M. I've been a founding AE, an AM, a sales manager, a VP, and a CRO. I've sat in every seat.
I've also made bad hires. I know what it costs — not from a spreadsheet, but from watching pipeline dry up while I managed a performance problem instead of building the business.
That's why I'm here. Not to fill roles. To make sure you get it right."
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Jake Citrano — Founder
6+ years sales recruiting · 100's of searches
"I started my career as a Founding AE at a SaaS startup. I know what it feels like to walk into a company and have to figure it out from scratch — no playbook, no team, just you and a quota.
In 2019 I moved into recruiting and never looked back. Six years, hundreds of searches, zero detours.
I've spent my entire career in this one specific world — sales and GTM talent at startups — and the pattern recognition that comes from that kind of repetition is hard to replicate."
TRUSTED BY LEADING SCALING STARTUPS
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