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Pitching Your Startup to Candidates: What Founders Get Wrong
Pitch your startup to candidates like you pitch investors. Many founders undersell when hiring their first GTM hires. This guide shows the common mistakes, what a great pitch includes, and how to tailor your message for AEs, player coaches, SDRs, and CSMs so top talent sees upside, ownership, and momentum.
Jay Green
Sep 33 min read
Job Description: Founding Account Executive
Founding AE job description template designed for early stage SaaS startups. Use this copy ready JD with role pitch, responsibilities, 90 day success metrics, requirements, and why join us. Clean, scannable formatting that reads like great outbound and attracts builders who can sell and help you shape the motion.
Jay Green
Sep 24 min read
Build the Right AE: A Startup’s Guide to Crafting Your Ideal Sales Hire
AE hiring profile for startups. Align your Account Executive profile to your motion and stage so you attract the right candidates and improve retention. Map deal size, velocity, ICP complexity, and pipeline volume, then choose the best-fit AE for SMB, Mid Market, or Enterprise. Includes stage-based guidance and office strategy tips.
Jay Green
Sep 23 min read
The Early-Stage Sales Job Description Template (That Actually Converts)
Early stage sales job description template that shows exactly what to include, what to cut, and how to position your role so top SaaS talent actually applies. Covers headline, opening pitch, ownership, success metrics, requirements, and close. Clean, scannable formatting that reads like a great outbound message.
Jay Green
Sep 23 min read
How to Scope Your First AE, SDR, or CSM (Based on Your Stage + GTM Motion)
Scope your first GTM hire with a clear framework by traction level and motion. Use this guide to decide between AE, SDR, or CSM based on stage, ACV, cycle length, and retention goals so you hire the right role at the right time.
Jay Green
Aug 253 min read
Should You Hire Multiple Recruiting Firms for the Same Role?
Hiring multiple recruiting firms for the same role looks efficient, but it often backfires. This guide shows when using several agencies creates shallow effort, candidate overlap, and brand dilution, and when it can work, along with what to do instead for a faster, higher quality search.
Jay Green
Aug 233 min read
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