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Turn a Rough Startup Stint Into a Killer Pitch
A messy startup doesn't have to hurt your next interview — it can actually help it. Smart founders know not every miss is a rep problem. Here's how to reframe the chaos, highlight what transfers, and use the hunger as your close.
Jay Green
Nov 5, 20252 min read


Pick a Lane and Say It With Confidence
Saying you're "open to AE or CSM" feels flexible. To a hiring manager, it signals uncertainty. Here's how to pick your lane, position yourself with proof, and walk into interviews with the kind of clarity that actually gets you hired.
Jay Green
Nov 5, 20253 min read


One Sharp AE Story for Early-Stage Interviews
Early-stage founders aren't just hiring a closer — they're hiring someone who can define an ICP, build a motion, and win without a machine behind them. Here's how to build and deliver the one story that proves you can.
Jay Green
Nov 5, 20252 min read


Why retention matters at Seed and Series A
Losing a top rep at Seed or Series A isn't just inconvenient — it can set your GTM motion back by months. Here's what actually keeps great sellers around, and it's not what most founders focus on.
Jay Green
Sep 11, 20253 min read


The 30/30/30 Rule for Player-Coaches
The player-coach role sounds great in theory — until your week disappears into deals and your team gets nothing from you. The 30/30/30 Rule helps first-time sales leaders stay intentional about where their time actually goes.
Jay Green
Sep 11, 20252 min read


Coaching to Confidence, Not Quota
Pushing new GTM hires for pipeline in their first 30 days usually backfires. When reps lack confidence in the pitch or product, activity goes up but quality tanks. Here's how to coach for clarity first — and watch everything else follow.
Jay Green
Sep 10, 20253 min read
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