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During Interview
How to run a sharp process — or ace one. From roleplay frameworks and scorecards to pitching your startup and telling your story, these resources help founders evaluate faster and candidates show up ready to win.


Attracting Talent Is More Than Just Compensation.
The best candidates have options — and they know it. Salary gets you in the conversation, but it rarely closes the deal. Here's what actually gets great people to say yes.
Jay Green
Mar 283 min read


Navigating job transitions
Good reps land in bad startups. It happens more than anyone admits — and the way you handle it in your next interview matters more than the fact that it happened. Here's exactly how to own it, reframe it, and get back to your track record fast.
Jay Green
Nov 5, 20253 min read


Turn a Rough Startup Stint Into a Killer Pitch
A messy startup doesn't have to hurt your next interview — it can actually help it. Smart founders know not every miss is a rep problem. Here's how to reframe the chaos, highlight what transfers, and use the hunger as your close.
Jay Green
Nov 5, 20252 min read


Pick a Lane and Say It With Confidence
Saying you're "open to AE or CSM" feels flexible. To a hiring manager, it signals uncertainty. Here's how to pick your lane, position yourself with proof, and walk into interviews with the kind of clarity that actually gets you hired.
Jay Green
Nov 5, 20253 min read


One Sharp AE Story for Early-Stage Interviews
Early-stage founders aren't just hiring a closer — they're hiring someone who can define an ICP, build a motion, and win without a machine behind them. Here's how to build and deliver the one story that proves you can.
Jay Green
Nov 5, 20252 min read


Your New Hire Playbook: From Offer to Ramp
Most founders nail the recruiting process and drop the ball the moment someone signs. Here's a stage-by-stage playbook — from offer-accept through the 90-day check-in — built for early-stage teams without an HR function.
Jay Green
Sep 10, 20253 min read


Run roleplays that reveal startup-ready AEs
Another behavioral interview won't tell you if a candidate can sell in ambiguity. A well-designed roleplay will. Here's the exact setup, what to watch for, and the four signals that predict early-stage performance.
Jay Green
Sep 10, 20252 min read


The sales interview scorecard that actually predicts performance
Gut feel and culture fit impressions lead to mis-hires. A structured scorecard keeps evaluations consistent, gives your team a shared language, and focuses on what actually predicts success in a startup environment.
Jay Green
Sep 10, 20253 min read


Pitching Your Startup to Candidates: What Founders Get Wrong
Founders spend hours polishing their investor deck and almost no time thinking about how they pitch to candidates. That gap is costing them great hires. Here's how to close it.
Jay Green
Sep 3, 20252 min read


Evaluating Earning Potential in SaaS Sales: A Practical Framework
OTE is just a number. What matters is whether the conditions underneath it give you a real shot at hitting it. Here's a practical framework — including the POCS method — for calculating your floor and ceiling before you accept.
Jake Citrano
Aug 22, 20253 min read


Tonality, Pace, and Presence in SaaS Sales Interviews
Most candidates prepare what they're going to say. Almost nobody prepares how they'll say it. In SaaS sales interviews, delivery is evidence. Here's how to use tone, pace, and presence to stand out.
Jay Green
Aug 22, 20253 min read


How to pitch yourself in a sales interview
"Tell me about yourself" is the first question in almost every sales interview — and the one most candidates handle worst. Here's the Now/Back/Next framework for a tight, confident, relevant opener.
Jay Green
Aug 22, 20252 min read


Storyselling in Sales Interviews
Most reps prepare what they'll say in interviews — but rush, go generic, or hide the details that prove they can execute. Here's how to build three tight stories using the CERO framework and actually land them.
Jay Green
Aug 22, 20252 min read


How to Ask Smart Questions in a Sales Interview
The questions you ask in a sales interview signal how you think about revenue, GTM motion, and your own ability to succeed. Here are the categories that matter — and exactly what to ask in each one.
Jay Green
Aug 22, 20252 min read


How to Ace the SaaS Sales Interview
SaaS companies don't hire to fill seats — they hire quota carriers they trust. Here's a stage-by-stage guide to the SaaS sales interview process, what they're testing at each step, and how to stand out.
Jay Green
Aug 22, 20253 min read


Read the Room: How to Actually Qualify a Manager During the Interview
Most candidates evaluate the comp plan, the product, and their own pitch. Almost nobody evaluates the manager. Here's how to read the signals and ask the questions that reveal who you'd actually be working for.
Jay Green
Aug 22, 20252 min read


How to Evaluate a Startup’s Stability Before You Join
Not all startups are created equal. Before you accept an offer, do the diligence. Here's how to evaluate funding health, leadership quality, traction, and team retention — the same way a smart investor would.
Jay Green
Aug 22, 20253 min read
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