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Pre-Interview
Whether you're hiring or applying, the prep phase matters.
Founders & hiring managers will learn how to define sales roles, write effective job descriptions, and align their hiring process with business goals.
Candidates will find guidance on how to choose the right sales roles, optimize a resume for startup jobs, improve their LinkedIn profile, and build a personal brand that helps them stand out before they ever hit "Apply."
From Founder-Led to Repeatable Revenue
Translating founder magic into a repeatable sales motion is where many startups stall. This guide breaks down why founder-led selling works, why early hires struggle to replicate it, and simple steps to extract your pitch, add just enough process, and make learning a team sport.
Jay Green
Sep 103 min read
Why Your SaaS Startup Isn't Hiring Sales Reps Fast Enough (It's Not What You Think)
Slow hiring isn’t a scheduling problem. It’s fit. Many teams chase an "ideal" profile that doesn’t want the job. Top reps pick startups with momentum, a product that sells, and some inbound demand, plus comp clarity and career growth. Use the 50% rule, sharpen your offer (bridge pay, simple plan, clear path), and widen the pool with hidden gems, cross-industry moves, and role-based promotions.
Jake Citrano
Sep 108 min read
The First 3 Sales Hires: Roles, Risks, and Red Flags
Your first three sales hires set the tone for revenue, learning, and culture. Get them right and you gain momentum. Get them wrong and you burn time, deals, and trust. This guide breaks down the roles, what to look for, the common risks, and how to avoid red flags so you build a motion that scales.
Jay Green
Sep 33 min read
You Don't Need a CRO (Yet): GTM Roles to Hire Instead
Most early stage startups do not need a CRO. They need revenue. Hiring big leadership titles before your motion is baked creates risk and stalls learning. This piece shows why CRO hires miss early and which roles to hire instead based on stage, with clear scopes, what to look for, and how to talk about the opportunity so top talent leans in.
Jay Green
Sep 33 min read
Job Description: Founding Account Executive
Founding AE job description template designed for early stage SaaS startups. Use this copy ready JD with role pitch, responsibilities, 90 day success metrics, requirements, and why join us. Clean, scannable formatting that reads like great outbound and attracts builders who can sell and help you shape the motion.
Jay Green
Sep 24 min read
The Early-Stage Sales Job Description Template (That Actually Converts)
Early stage sales job description template that shows exactly what to include, what to cut, and how to position your role so top SaaS talent actually applies. Covers headline, opening pitch, ownership, success metrics, requirements, and close. Clean, scannable formatting that reads like a great outbound message.
Jay Green
Sep 23 min read
How to Scope Your First AE, SDR, or CSM (Based on Your Stage + GTM Motion)
Scope your first GTM hire with a clear framework by traction level and motion. Use this guide to decide between AE, SDR, or CSM based on stage, ACV, cycle length, and retention goals so you hire the right role at the right time.
Jay Green
Aug 253 min read
Should You Hire Multiple Recruiting Firms for the Same Role?
Hiring multiple recruiting firms for the same role looks efficient, but it often backfires. This guide shows when using several agencies creates shallow effort, candidate overlap, and brand dilution, and when it can work, along with what to do instead for a faster, higher quality search.
Jay Green
Aug 233 min read
Choosing the Right Hiring Model: Contingent, Embedded, or Internal?
Hiring model for startups explained. Use this guide to compare contingent, embedded, and internal recruiting so you pick the right model for your stage, budget, urgency, and team structure.
Jay Green
Aug 233 min read
Hiring In-Person Sales Reps at an Early-Stage SaaS Startup
Hiring in-person sales reps at an early-stage SaaS startup requires clear positioning, local sourcing, and a process built for office-first culture. This guide shows who thrives in-office, how to frame the role, and how to run a local hiring strategy that attracts reps who want to be in the room, not just on the Zoom.
Jay Green
Aug 233 min read
Resume Tips for SaaS Sales Professionals: How to Stand Out
SaaS sales resume tips that help you get past the screen and into interviews. Keep it to 1 to 2 pages, lead with impact and metrics, tailor by sales motion, and make your LinkedIn easy to find. Use this checklist to show relevance fast and earn the next conversation.
Jay Green
Aug 224 min read
Build a LinkedIn Brand That Attracts Recruiters and Hiring Managers
Build a LinkedIn personal brand that attracts recruiters and hiring managers. Optimize your headline, write an outcome-driven About section, post useful insights, engage in the right comment threads, and showcase proof in Featured. Use this checklist to make hiring teams stop, read, and reach out.
Jay Green
Aug 223 min read
When to Leave Your Sales Job: A Framework
When to leave your sales job framework that helps you assess whether your current role still serves you, or if it is time to move on. Evaluate earning potential, growth opportunities, product-market fit, and team culture before you make the call.
Jay Green
Aug 222 min read
SaaS Sales Career Guide: Startup vs. Scale-up vs. Corporate
SaaS sales career guide for sales professionals choosing between startup, scale-up, and corporate environments. Each stage offers unique risks, rewards, and growth opportunities. Learn the pros, cons, and key interview questions to ask before making your next move in SaaS sales. This guide helps you match your selling style, risk tolerance, and career goals to the company stage that fits best.
Jay Green
Aug 224 min read
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