Build a LinkedIn Brand That Attracts Recruiters and Hiring Managers
- Jay Green
- Aug 22
- 3 min read
Why This Guide Exists
In sales, your LinkedIn profile is your sales page. The same way a prospect Googles your product, hiring teams are searching you, before they even open your resume. Whether you are searching for your first sales role or are an SDR, AE, CSM, or Sales Leader, here is how to turn your LinkedIn into a magnet for opportunity.
1) Optimize Your Headline for Clarity, Not Just Your Title
Most profiles say: Account Executive at XYZ. But this tells no one what you actually do.
Better Examples
SaaS AE | Closed $1.2M in New ARR in 2024 | Specializing in Mid Market Expansion
SDR | Top 5 percent Pipeline Creator | Passionate About PLG and Conversational Selling
CSM | Retention Focused | Helped Scale Series A SaaS to 98 percent NRR
Pro Tip: Use the headline to showcase role, impact, and niche. It shows you think in outcomes, not just job titles.
2) Feature Real Results in Your About Section
Your summary is prime real estate, skip the buzzwords and write like a seller who knows their value.
Instead of
I am a results driven sales professional passionate about growth…
Try
In the past 18 months, I closed $2.4M in net new ARR across mid market and enterprise accounts. I specialize in consultative sales cycles, partnering with RevOps and marketing leaders to drive adoption of demand gen tools in B2B SaaS.
What to include:
Quota attainment, percent to goal, year over year
Deal size and cycle
Industry or ICP experience
Tools you have mastered, Salesforce, Outreach, Gong, etc.
3) Post Value, Not Just Self Promotion
You do not need to go viral, you just need to show how you think about sales.
Great Post Topics:
A recent deal you won, or lost, and what you learned
A breakdown of your outbound framework or messaging strategy
Your take on the best discovery question you have used this quarter
Commentary on a new GTM trend, AI, buyer committees, etc.
Even 2 to 4 thoughtful posts a month can separate you from most job seekers.
4) Be Visible in the Right Comment Sections
Instead of cold DMing every recruiter, comment on the hiring manager’s post along with their company’s content.
Tactic: find 3 to 5 leaders in your target space, RevOps heads, sales managers, startup founders. Set a reminder to:
Comment thoughtfully on their posts, this helped me rethink my approach to ___
Reshare key posts with a short opinion or summary
DM them with context after you have engaged consistently
This builds familiarity before you ever apply.
5) Use the Featured Section to Show Proof
Most salespeople ignore this section, which makes it a secret weapon.
What to feature:
A case study you helped create
A deck you built for a sales pitch, scrubbed if needed
A screenshot of a Gong snippet or Slack shoutout
An award you won
A LinkedIn post you are proud of
Resume or sales portfolio, uploaded directly
If you are proud of it, showcase it.
Checklist to Audit Your Profile Today
Headline includes impact, not just job title
About section tells a clear revenue or role story
Metrics and tools are easy to scan
At least one recent post or share in the last 30 days
Comments show up on relevant GTM or sales content
Featured section is not empty
Profile picture and banner are clean and current
Final Tip: Treat LinkedIn Like a Warm Up Funnel
You would not try to close a cold lead with zero context, so do not expect recruiters to take action on a profile that does not speak to your value. Build familiarity. Show you think about the craft. Give them something to latch onto. Because in sales, your brand is part of your pipeline.
About ClosedWon Talent
ClosedWon Talent is a specialized sales recruiting firm that helps growth-focused companies hire top GTM talent. We partner with founders, revenue leaders, and investors to build high-performing sales teams across SaaS and beyond.
What sets us apart is the ClosedWon Method: a proven recruiting framework built on speed, precision, and transparency. We combine deep industry expertise with a curated candidate network to deliver shortlists of qualified, motivated sales professionals...fast. Our team does not just fill roles, we act as embedded partners who understand how to assess selling style, territory experience, and growth potential based on each client’s specific needs.
