Your first three sales hires set the tone for revenue, learning, and culture. Get them right and you gain momentum. Get them wrong and you burn time, deals, and trust. This guide breaks down the roles, what to look for, the common risks, and how to avoid red flags so you build a motion that scales.

Most early stage startups do not need a CRO. They need revenue. Hiring big leadership titles before your motion is baked creates risk and stalls learning. This piece shows why CRO hires miss early and which roles to hire instead based on stage, with clear scopes, what to look for, and how to talk about the opportunity so top talent leans in.

Founding AE job description template designed for early stage SaaS startups. Use this copy ready JD with role pitch, responsibilities, 90 day success metrics, requirements, and why join us. Clean, scannable formatting that reads like great outbound and attracts builders who can sell and help you shape the motion.

Early stage sales job description template that shows exactly what to include, what to cut, and how to position your role so top SaaS talent actually applies. Covers headline, opening pitch, ownership, success metrics, requirements, and close. Clean, scannable formatting that reads like a great outbound message.