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CASE STUDY - CAPTURA
12 hires. 6 months. Every one still there.
Captura · 90-person SaaS company · Full GTM org build
How a fast-growing software company built a go-to-market organization across multiple product lines without slowing down.
THE SITUATION
An entire GTM org to build, fast.
Captura, a 100-person software company, needed to stand up a full go-to-market organization. Sales, customer success, marketing, product, and the leaders to run all of it. Hiring that many senior people that quickly is where most startups stall. They either move fast and mis-hire, or they protect the bar and lose months they cannot get back.
WHY CLOSEDWON
Embedded from day one.
Captura did not come to us with a single role. They came in with several at once, and they wanted a recruiting partner embedded in the business. In their Slack, in their inbox, owning the process from first conversation to signed offer. So they started on ClosedWon Scale, our retainer model, from day one. As the early hires landed and started performing, the engagement only grew. Same team, same standard, several searches running at once at a predictable cost. That is what unlocked the pace.
THE APPROACH
Six roles in six weeks. Six more in sixty days.
The bar never moved, even as the volume climbed. Every candidate went through the same screen, whether it was the first hire or the twelfth. The speed came from knowing Captura's business cold, not from cutting corners. And because their team trusted us, we moved faster without guessing.
WHAT WE BUILT
A whole revenue & GTM org, not just a sales team.
Leadership - General Manager, VP Sales
Sales - Three Account Executives
Customer Success - Director of Customer Success, three CSMs
Marketing - Director of Marketing, Founding Community Manager
Product - Director of Product
Twelve hires across five functions, built in half a year.
THE OUTCOME
Twelve for twelve.
12
people placed
12
still there today
0
mis-hires
Every single person we placed is still at Captura today, and thriving. No mis-hires. No do-overs. A full GTM org that stuck.
IN THEIR WORDS
"I trusted that anyone who made it past his screen was a high bar. Jay made it easy to get top talent in the position."
Michele Federschneider — CPO, Captura
"ClosedWon helped our company fill 6 GTM roles in 6 weeks, then 6 more in 60 days including a GM and Director of Product."
Laura Ricciardone — Director of HR, Captura
TRUSTED BY LEADING SCALING STARTUPS
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