Losing a top rep at Seed or Series A costs more than pipeline. You lose context, feedback loops, and momentum. Use clear expectations, inclusion in decisions, autonomy, stable comp, visible growth paths, and two-way feedback to keep your best sellers.

Simple preboarding reinforces excitement and trust without an HR team. Use five low-lift moves (Week 1 email, resource folder, welcome Loom, lightweight chat, LinkedIn hellos) to build connections and set new hires up to succeed before Day 1.

How to make your next sales or GTM hire feel prepared, supported, and ready to win… even without a formal onboarding program.