top of page
For Sales Professionals
Career guides built for GTM reps at every stage. Whether you're navigating a tough job transition, evaluating an offer, or trying to break into an elite startup, these resources give you the frameworks, language, and perspective to make smarter career moves.


2026 Sales Compensation Benchmark Guide
Sales compensation in 2026 is about alignment. The best teams tie pay directly to outcomes, keep plans simple, and benchmark against real market data. From SDRs to CROs, structure, quota, and variable pay all need to reflect role expectations, sales cycles, and revenue responsibility. Get it right, and performance follows.
Jay Green
Mar 264 min read


Navigating job transitions
Good reps land in bad startups. It happens more than anyone admits — and the way you handle it in your next interview matters more than the fact that it happened. Here's exactly how to own it, reframe it, and get back to your track record fast.
Jay Green
Nov 5, 20253 min read


Why 95% of AEs never make it into elite startups
Everyone wants the breakout SaaS story. Most AEs never get close — and it's usually not a talent problem. It's an alignment problem. Here's what elite startup teams are actually screening for, and how to reposition yourself to make yes easy.
Jay Green
Nov 5, 20253 min read


Stop Letting OTE Blind You
A $300K OTE feels like a lottery win — until the conditions underneath it don't hold. Before you sign, here's how to look past the number and evaluate what actually determines whether you'll hit it.
Jay Green
Nov 5, 20252 min read


Turn a Rough Startup Stint Into a Killer Pitch
A messy startup doesn't have to hurt your next interview — it can actually help it. Smart founders know not every miss is a rep problem. Here's how to reframe the chaos, highlight what transfers, and use the hunger as your close.
Jay Green
Nov 5, 20252 min read


Pick a Lane and Say It With Confidence
Saying you're "open to AE or CSM" feels flexible. To a hiring manager, it signals uncertainty. Here's how to pick your lane, position yourself with proof, and walk into interviews with the kind of clarity that actually gets you hired.
Jay Green
Nov 5, 20253 min read


One Sharp AE Story for Early-Stage Interviews
Early-stage founders aren't just hiring a closer — they're hiring someone who can define an ICP, build a motion, and win without a machine behind them. Here's how to build and deliver the one story that proves you can.
Jay Green
Nov 5, 20252 min read


The 30/30/30 Rule for Player-Coaches
The player-coach role sounds great in theory — until your week disappears into deals and your team gets nothing from you. The 30/30/30 Rule helps first-time sales leaders stay intentional about where their time actually goes.
Jay Green
Sep 11, 20252 min read


The Mental Health Survival Kit for First-Time SDRs
Getting hung up on and ghosted is literally the job description. The reps who last aren't the ones who hustle harder — they're the ones who protect their energy deliberately. Here's how.
Jay Green
Aug 23, 20253 min read


How to Negotiate with Confidence Without Killing the Deal
Comp plans in SaaS vary wildly. The offer negotiation is where you protect your upside or leave it on the table. Here's how to ask the right questions, frame the conversation, and close an offer you feel good about.
Jay Green
Aug 22, 20253 min read


How to Evaluate a SaaS Sales Offer Beyond Base & OTE
A high OTE means nothing if the ramp is unrealistic, the quota is aspirational, or the support structure doesn't exist. Here's how to evaluate the five things that actually determine whether you'll succeed.
Jay Green
Aug 22, 20252 min read


Starting Strong: A 90-Day Plan for Early-Stage Sales Hires
No playbook. No formal onboarding. Just pressure to perform fast. A 90-day plan from Alison Campbell, founder of unBurnt, that balances urgency with sustainability — so you ramp hard without burning out.
Jay Green
Aug 22, 20252 min read


Evaluating Earning Potential in SaaS Sales: A Practical Framework
OTE is just a number. What matters is whether the conditions underneath it give you a real shot at hitting it. Here's a practical framework — including the POCS method — for calculating your floor and ceiling before you accept.
Jake Citrano
Aug 22, 20253 min read


Tonality, Pace, and Presence in SaaS Sales Interviews
Most candidates prepare what they're going to say. Almost nobody prepares how they'll say it. In SaaS sales interviews, delivery is evidence. Here's how to use tone, pace, and presence to stand out.
Jay Green
Aug 22, 20253 min read


SaaS sales resume tips: how to stand out and get the interview
Hiring managers aren't reading your resume — they're skimming it for reasons to decline. Here's how to build a SaaS sales resume that gets past the screen and into the conversation.
Jay Green
Aug 22, 20253 min read


How to pitch yourself in a sales interview
"Tell me about yourself" is the first question in almost every sales interview — and the one most candidates handle worst. Here's the Now/Back/Next framework for a tight, confident, relevant opener.
Jay Green
Aug 22, 20252 min read


Storyselling in Sales Interviews
Most reps prepare what they'll say in interviews — but rush, go generic, or hide the details that prove they can execute. Here's how to build three tight stories using the CERO framework and actually land them.
Jay Green
Aug 22, 20252 min read


How to Ask Smart Questions in a Sales Interview
The questions you ask in a sales interview signal how you think about revenue, GTM motion, and your own ability to succeed. Here are the categories that matter — and exactly what to ask in each one.
Jay Green
Aug 22, 20252 min read


How to Ace the SaaS Sales Interview
SaaS companies don't hire to fill seats — they hire quota carriers they trust. Here's a stage-by-stage guide to the SaaS sales interview process, what they're testing at each step, and how to stand out.
Jay Green
Aug 22, 20253 min read


Build a LinkedIn Brand That Attracts Recruiters and Hiring Managers
Before a hiring manager opens your resume, they've already looked at your LinkedIn. Here's how to optimize your headline, About section, and content so your profile works harder than your resume.
Jay Green
Aug 22, 20253 min read
bottom of page
