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Most founders have never carried a quota themselves. So how do you evaluate a sales candidate when you can't personally assess whether they're any good? This guide covers the frameworks, questions, and signals that actually predict sales performance.

What should you actually pay a Founding AE, VP Sales, SDR, or CSM at a SaaS startup in 2026? This guide breaks down realistic comp benchmarks by role and stage so you can make competitive offers and stop losing candidates on comp.

Hiring a VP Sales too early — or the wrong one — is one of the most expensive mistakes a SaaS founder can make. This guide covers exactly what to look for, when to make the hire, and how to avoid the traps that derail most searches.

Your Founding AE is one of the most important hires you'll make. Get it wrong and you've burned six months of runway. This guide covers exactly what to look for, how to evaluate candidates, and how to avoid the most common mistakes founders make when hiring their first salesperson.

I've placed Sales and GTM talent at 200+ startups. One of the most common things I see is a founder making a great hire — then watching that person struggle for reasons that have nothing to do with their ability. The rep is good. The marketing foundation underneath them isn't. Here's what I learned working alongside fractional CMO June Bower — and what every founder should fix before making their next sales hire.

The best candidates have options — and they know it. Salary gets you in the conversation, but it rarely closes the deal. Here's what actually gets great people to say yes.