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From Founder-Led to Repeatable Revenue
You can close deals. The hard part is building a team that can close them too. Here's how to extract what's in your head, build just enough process, and turn founder-led selling into a motion your reps can actually run.
Jay Green
Sep 10, 20253 min read


Preboarding that builds trust
Most startups go quiet after the offer is signed. That silence is where second-guessing creeps in. Here are five simple ways to preboard your new GTM hire — plus how Nivi Rabbi can help if you want structured support.
Jay Green
Sep 10, 20253 min read


Your New Hire Playbook: From Offer to Ramp
Most founders nail the recruiting process and drop the ball the moment someone signs. Here's a stage-by-stage playbook — from offer-accept through the 90-day check-in — built for early-stage teams without an HR function.
Jay Green
Sep 10, 20253 min read


Closing Top Candidates Considering Other Startups
Top candidates are running three processes at once — and they'll make a decision before you get to the offer if you're not deliberate. Here's how to move fast, sell the moment, and close with conviction.
Jay Green
Sep 10, 20253 min read


Run roleplays that reveal startup-ready AEs
Another behavioral interview won't tell you if a candidate can sell in ambiguity. A well-designed roleplay will. Here's the exact setup, what to watch for, and the four signals that predict early-stage performance.
Jay Green
Sep 10, 20252 min read


The sales interview scorecard that actually predicts performance
Gut feel and culture fit impressions lead to mis-hires. A structured scorecard keeps evaluations consistent, gives your team a shared language, and focuses on what actually predicts success in a startup environment.
Jay Green
Sep 10, 20253 min read
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