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You Don't Need a CRO (Yet): GTM Roles to Hire Instead
Most early stage startups do not need a CRO. They need revenue. Hiring big leadership titles before your motion is baked creates risk and stalls learning. This piece shows why CRO hires miss early and which roles to hire instead based on stage, with clear scopes, what to look for, and how to talk about the opportunity so top talent leans in.
Jay Green
4 days ago3 min read


Pitching Your Startup to Candidates: What Founders Get Wrong
Pitch your startup to candidates like you pitch investors. Many founders undersell when hiring their first GTM hires. This guide shows the common mistakes, what a great pitch includes, and how to tailor your message for AEs, player coaches, SDRs, and CSMs so top talent sees upside, ownership, and momentum.
Jay Green
4 days ago3 min read


Job Description: Founding Account Executive
Founding AE job description template designed for early stage SaaS startups. Use this copy ready JD with role pitch, responsibilities, 90 day success metrics, requirements, and why join us. Clean, scannable formatting that reads like great outbound and attracts builders who can sell and help you shape the motion.
Jay Green
5 days ago4 min read


Build the Right AE: A Startup’s Guide to Crafting Your Ideal Sales Hire
AE hiring profile for startups. Align your Account Executive profile to your motion and stage so you attract the right candidates and improve retention. Map deal size, velocity, ICP complexity, and pipeline volume, then choose the best-fit AE for SMB, Mid Market, or Enterprise. Includes stage-based guidance and office strategy tips.
Jay Green
5 days ago3 min read


The Early-Stage Sales Job Description Template (That Actually Converts)
Early stage sales job description template that shows exactly what to include, what to cut, and how to position your role so top SaaS talent actually applies. Covers headline, opening pitch, ownership, success metrics, requirements, and close. Clean, scannable formatting that reads like a great outbound message.
Jay Green
5 days ago3 min read
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