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Setting New Hires Up to Succeed
Hiring a great rep is hard. But the work doesn't stop at the offer letter. Research shows structured onboarding improves retention by 82% — yet most early-stage startups still hand new GTM hires a laptop and a Slack invite. Here's the 30/60/90 framework, plus expert onboarding support from HR consultant Nivi Rabbi, that actually sets new hires up to perform.
Jay Green
Mar 275 min read


Running a Sharp Interview Process
Most founders run interviews the same way they ran them at their last job — or make it up as they go. The result is a process that's slow, inconsistent, and tells you almost nothing useful. Here's how to build one that evaluates fast, stays consistent across candidates, and doesn't lose great people to a slower competitor.
Jay Green
Mar 274 min read


2026 Sales Compensation Benchmark Guide
Sales compensation in 2026 is about alignment. The best teams tie pay directly to outcomes, keep plans simple, and benchmark against real market data. From SDRs to CROs, structure, quota, and variable pay all need to reflect role expectations, sales cycles, and revenue responsibility. Get it right, and performance follows.
Jay Green
Mar 264 min read


Navigating job transitions
Good reps land in bad startups. It happens more than anyone admits — and the way you handle it in your next interview matters more than the fact that it happened. Here's exactly how to own it, reframe it, and get back to your track record fast.
Jay Green
Nov 5, 20253 min read


Why 95% of AEs never make it into elite startups
Everyone wants the breakout SaaS story. Most AEs never get close — and it's usually not a talent problem. It's an alignment problem. Here's what elite startup teams are actually screening for, and how to reposition yourself to make yes easy.
Jay Green
Nov 5, 20253 min read


Stop Letting OTE Blind You
A $300K OTE feels like a lottery win — until the conditions underneath it don't hold. Before you sign, here's how to look past the number and evaluate what actually determines whether you'll hit it.
Jay Green
Nov 5, 20252 min read
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